Cybersecurity Marketing Executive

Stacy
Shelley

VP of Marketing & CMO

I build and scale go-to-market engines for cybersecurity companies. Twice, I have helped take a company from early ARR through acquisition. I turn category ambiguity into pipeline and pipeline into growth that exits.

PhishLabs

$2M→$26M

ARR growth through Fortra acquisition

Secureworks

$8M→$100M+

ARR growth through Dell acquisition

Track record

2 exits

Full-stack GTM leadership, both times

Done it twice.
Ready to do it again.

I am a cybersecurity marketing executive with a track record of building go-to-market functions from early stage through successful exit. Not once, but twice. My work spans category creation, demand generation, analyst relations, ABM, and M&A integration, always in service of one goal: turning a great security product into a market-leading brand.

At PhishLabs, I helped scale from under $2M to $26M ARR, building the marketing foundation that made acquisition by Fortra possible. Before that at Secureworks, I was part of the team that grew from $8M to over $100M ARR ahead of the Dell acquisition. Both experiences taught me how to move fast with lean resources, align marketing tightly with sales, and build the kind of brand equity that compounds.

I thrive in the GTM build-out phase, when the strategy needs to be invented, not inherited. If you are a cybersecurity company ready to scale, I would love to talk.

Where I create value

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GTM Leadership

Building go-to-market engines from scratch. Strategy, execution, and team development aligned tightly to revenue.

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Category Creation

Defining the space a product occupies before the market has a name for it. The work that makes analysts and buyers take notice.

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Account-Based Marketing

Precision targeting of high-value accounts. Building ABM programs that align sales and marketing around the same pipeline.

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M&A Integration

Navigating the marketing complexity of acquisitions: brand, messaging, team, and culture. Without losing momentum.

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Analyst Relations

Building credibility with Gartner, Forrester, and IDC. Turning AR into a strategic asset that feeds pipeline.

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Team Building

Hiring and developing full-stack marketing teams at companies in the $5M–$100M ARR range. Culture, structure, and performance.

Contact

Let's build something.

Open to VP of Marketing and CMO conversations at cybersecurity companies.